• Chessington World of Adventures announces major new brand partnership with top-rated global preschool property, PAW Patrol^®
• The new immersive experience - the UK’s first and only PAW Patrol-themed land - will open in Spring 2026

EMBARGO 00:01 (BST) 29 April 2025 | London, UK: Leading UK family theme park, Chessington World of Adventures, has announced a major new partnership with Paramount Location-Based Experiences and global preschool powerhouse, PAW Patrol, produced by Spin Master Entertainment.

The London attraction will launch a themed, immersive land comprising four thrilling rides -including an entry-level ‘my first rollercoaster’ - play areas, and interactive character ‘meet and greet’ events. Guests will also enjoy a dedicated food and beverage outlet and picnic space, plus a customised retail store.

The new must-visit destination for preschoolers and their families, targeting children aged two to five years old, will be the UK’s first and only PAW Patrol-themed land. Representing a multi-million pound investment, with a 1.4 acre footprint, the new land will also be Chessington’s largest preschooler attraction.

PAW Patrol, the top-rated preschool series in the UK and globally, follows the adventures of a tech-savvy boy named Ryder and his team of heroic rescue pups who are ready to save the day. Whenever there’s trouble, pups Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small. Since launching on Nickelodeon in 2013, the franchise has expanded with consumer products, two feature films with a third coming up in 2026, and live events including PAW PatrolTM Live! in the UK this summer. PAW Patrol is produced by Spin Master Entertainment and airs on Nickelodeon, Channel 5’s Milkshake! and Paramount+ in the UK.

PAW Patrol-themed land opening in 2026
The new attraction will see PAW Patrol’s Adventure Bay setting represented in vibrant landscape theming with the land’s storytelling drawing on the role of the pups in the community, demonstrating purpose and everyday heroism. PAW Patrol’s values of teamwork and friendship resonate with parents and children and support families on their preschooler journey. These themes will come to life in the immersive experience at Chessington, with messaging around emotional and social engagement integrated into the fun. This aligns with Chessington’s core purpose for its guests – driving valuable connection between parents and children while they enjoy family-friendly thrills. 

A PAWsome 2025 at Chessington 
Children don’t need to wait until 2026 to meet their favourite pups. Families can begin to immerse themselves in PAW Patrol at Chessington from spring 2025. Pups Chase, Skye and Rubble will be on site helping to oversee the construction of the new land, giving guests the opportunity to interact with their favourite characters in a brand-new PAW Patrol Meet and Greet experience opening for May half term, from 24th May.

From this summer, PAW Patrol fans can enjoy a ‘pawfect’ short break when Chessington’s Safari Hotel opens an exclusive collection of five themed rooms – the first and only PAW Patrol accommodation in the UK. And in September, Marshall will join his pup pals to launch PAW Patrol Autumn Adventure* - an action-packed day of fun including a pup-tastic park trail, the opportunity to meet the heroic pups, and access to 20 magical preschool rides and attractions. 

Howard Ebison, Divisional Director of Chessington World of Adventures, said: 

“Our purpose at Chessington is to be the UK’s greatest place for young families to create lifelong memories. As one of the world’s leading pre-school brands - delighting children across the globe with the stories of Adventure Bay - the power and appeal of PAW Patrol is unparalleled. It’s a great privilege to join forces with Paramount to create this immersive land – the UK’s first and only PAW Patrol themed land - to provide magic and excitement for our young guests. We can’t wait to welcome the pups to Chessington World of Adventures. As the pups would say, Chessington is ready for action!”

Marie Marks, SVP, Global Experiences at Paramount, said: 

“We are so excited to see the iconic PAW Patrol brand come to life at Chessington World of Adventure, and incredibly pleased to be partnering with Merlin Entertainments to bring these beloved pups to their first fully themed land in the UK. Chessington World of Adventures and Nickelodeon have a deep commitment to creating entertainment that families can enjoy together, and we are delighted that this new themed land will immerse young visitors in their very own PAW Patrol adventure.” 

Visit www.chessington.com/paw-patrol

*PAW Patrol Autumn Adventure runs from 3^rd to 26^th September mid-week during term time. Day tickets start from £29 per person.

-ENDS-  

For more information please contact: cwoar@stripecommunications.com

Notes to Editors

Chessington World of Adventures Resort

Chessington World of Adventures Resort is Britain's biggest wildlife theme park. The only UK attraction to offer a theme park, zoo, SEA LIFE aquarium, plus two themed hotels. With magical rides and over 1,000 animals spread across 128 acres, Chessington is Britain’s wildest adventure! 

Chessington is a 35-minute direct train from London Waterloo.

Visit Chessington.com

Chessington on social media

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Chessington

PAW Patrol

PAW Patrol follows the adventures of a tech-savvy boy named Ryder and his team of heroic rescue pups who are ready to save the day. Whenever there’s trouble, pups Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small.

About Paramount Location-Based Entertainment & Experiences

Paramount Location-Based Entertainment & Experiences brings Paramount’s stories and franchises to life across experiential touchpoints, including theme parks, hotel & resorts, water parks, cruises, pop-ups, attractions, themed restaurants, Broadway musicals, touring shows, and more. Driven by iconic consumer brands, Paramount Location Based Entertainment & Experiences operates globally with more than 50 restaurants, 7 hotels & resorts including Nickelodeon Punta Cana, Nickelodeon Riviera Maya and Paramount Hotels in Dubai, theme parks and family centers across the US, the UK,

About Spin Master

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik’s® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 29 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information, visit spinmaster.com or @SpinMaster on LinkedIn and Instagram.