It’s Showtime! The UK’s most prestigious awards for kids’ activity providers take place on June 23 in a spectacular, record-breaking year!

These pioneering awards launched in 2007, celebrate the UK's best activities, classes, people and places for children, as nominated and voted for by the experts - parents, carers and parents-to-be. Bigger than ever for 2016, there are 23 different categories ranging from 'Most Outstanding Baby and Toddler Group' to the NEW highly esteemed and much sought-after 'Industry Champion of the Year' title.

Keynote Speaker Sid Sloane, CBeebies presenter and M.D and Founder, Root4Kids Theatre Ltd says

 'I am so excited to be part of the What's On 4 Junior awards in this 10th Anniversary year - celebrating the very best kids' activity providers from throughout the UK! Good luck to everyone involved and I look forward to meeting the finalists and special guests on the day'. 

This year’s Headline Sponsor added

InsureWithMax are delighted to be Headline Sponsor of the 2016 What's On 4 Junior Awards, helping to protect your family’s financial future'

Each and every children's activity throughout the land had the opportunity to be nominated (nominations supported by STA) and the increased figure this year reflects the huge support from the nations' parents for these exciting awards and parents' eagerness to make sure the very best are publically celebrated at this high profile event!

Nearly 180 finalists and special guests from all over the country will be flooding to Chessington World of Adventures Resort on June 23 to learn if this is their year to be declared a national winner but, as organiser Suzanne Borrell from What’s On 4 Ltd commented:

‘With nearly 115,000 votes across the campaign, every finalist should be so very proud. This was our most closely-fought contest to date, with some of the most moving and awe-inspiring testimonials and we are honoured and delighted that we will be once again welcoming so many of the UK’s very best. To receive such recognition from parents, carers and children means the world to our finalists and we wish each and every one of them the very best of luck – we can’t wait to reveal the results’.

After the nail-biting awards ceremony as hosted by Lucy Piper with media partner Now Baby, guests will then enjoy the VIP Champagne reception and What’s On 4’s 10th Birthday Party which will be a unforgettable evening of fun, celebration and fizz at what has become THE industry event of the year.  Guests will be entertained by the fabulous Agnetha and Frida – ‘An Abba Experience like no other’ as well as ‘The Scheme’. Having just put the finishing touches to their debut album in LA & after performing live to an audience of millions on Fox News, the boys from The Scheme attribute much of their success to the teachers and class leaders who nurtured and developed their talents from an early age.

They are keen to attend these important awards therefore as a testament to those who inspired them to follow their dreams and to celebrate all the What’s On 4 awards finalists with a fabulous live performance to close the show!



Notes for Editors:

  • The awards will commence from 3:30 – 20:30 on June 23 2016 at the Chessington Safari Hotel, Chessington World of Adventures Resort, Surrey. (Reception commences 18:00)
  • Limited press tickets are available.
  • For tickets, information on regional finalists/winners, interviews with Sid Sloane or The Scheme, high-res images or photographs post-event please contact Suzanne Borrell on 07714 486 494 or email immediately
  • What's On 4 UK is an award-winning business offering on-line directories with comprehensive, up to date details of activities and party services for children as well as live events and national awards. Over 1 million visitors enjoy the WO4 sites each year and What's On 4 operates in Australia, Europe and South America. What’s On 4 was established by multiple award-winning business-mum Sam Willoughby from her kitchen table a decade ago. For more information see
  • For the 5th year in a row, the What's On 4 Junior Awards will also take place at the same time in Australia - making sure parents down-under have the same opportunity to say a big 'Thank You' too.
  • Full information on the awards and finalists can be seen here
  • For more on Headline Sponsor Insure With Max see
  • Media Partner Now Baby –
  • For more on Sid Sloane and Root4Kids Theatre Ltd please visit
  • For more on The Scheme see here -
  • For more on Agnetha and Frida see here -
  • For more on Chessington World of Adventures Resort see here


Further sponsors include -



Morton Michel

The Creation Station

Owow Chocolates

Suzanne Dibble – The Small Business Law Expert

Mess Around

Little Bird

Sprinkled Magic


Amanda’s Action Club


The Children’s Activities Association

ClaritaCo Media

First Stop


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